ANNIE BATES
HALLMARK HOME
I am the creative product director for Hallmark Home. I helped create the brand and collaterals, the product direction and I also design product. I lead a team of designers and art directors to create
12 - 14 seasonal product collections annually.
Hallmark Home is a new brand under the Hallmark Cards brand family. We design home decor and gifts for the wholesale market. Currently selling in specialty markets Hallmark home products stretch from Seasonal to every day product collections. Product collections are homey, warm, designed and include a nod to Hallmark's past. They honor the brand strengths under Hallmark Cards but look forward to trend right designs.
The Hallmark Home brand includes an entertaining centric web site and blog which celebrates entertaining and 106 years experience of connecting family and friends.